Amazon Contextual Product Ads

Thursday, November 13, 2008

New Ad Campaign - "Why Believe in God?"

"Why Believe in God? Just be good for goodness' sake" is a new ad campaign will appear in Washington D.C. buses starting next week and run through December. The The American Humanist Association is responsible for this ad campaign. One of the goals of the humanist association according to their web site is to "develop and advance humanist thought and action." According to Wikipedia humanism is defined as "a broad category of ethical philosophies that affirm the dignity and worth of all people, based on the ability to determine right and wrong by appealing to universal human qualities, particularly rationality. It is generally compatible with atheism and agnosticism but doesn't require either of these."

As a marketer when I saw a picture of this ad on a Washington D.C. bus I was turned off by it. The goal of a marketer is to make a compelling case why someone should agree or disagree with your message. It's not to manipulate and/or belittle what they believe in. That's why I'm so disgusted by religious preachers asking for money on TV (manipulative), or the charities that show the faces of poverty while depressing music plays in the background (manipulative). We shouldn't be belittled or shamed into making important decisions. People should always have the freedom to believe what they want. Freedom of speech is also about freedom of thought.


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